Sponsors
Join leading organisations bringing this landmark event to Wellington.
Why Sponsor?
Partner with Mills Albert Bee in the City and showcase your brand to thousands of locals and visitors, while helping raise vital funds for Life Flight Trust.
Your organisation will:
Reach over 100,000 expected participants
Engage directly with the public – through sculpture sponsorship, the interactive app, and events
Drive footfall and connections – encourage families, schools, and visitors to discover your brand
Leverage the official trail app – connect with audiences digitally as well as on-street
Make a community impact – support Life Flight’s lifesaving services while being part of a positive, city-wide celebration.
Supporting your CSR/ESG goals
Get Involved
Sponsorship options include:
Sculpture sponsorship
align your brand with one of 30+ giant bee sculptures.
Trail partnership package
become an Official Supporter through in-kind or financial contributions for maximum reach.
Event sponsorship
opportunities for business events, the farewell weekend, and the charity auction.
Connect directly with art trail audiences
The Mills Albert Bee in the City trail will come to life through an interactive mobile app – putting your brand directly into the hands of thousands of participants.
- Interactive map to find and collect sculptures
- Drive footfall to your business with redeemable vouchers or promotions
- Gamification through milestones to keep users coming back
- Logo visibility and direct association with your sponsored sculpture
“We’ve had just short of 1,400 entries via the app reward. It is really good value for money and we’ve really valued being a part of the this project.”
— Kate Pollard, Marketing and Events Manager, Affinity Lancashire. Elmer Blackpool 2024
Timeline
December 2025 – Open Call to Artists
March 2026 – Art Selection Event
April 2026 – Sponsor Activation Workshop
September – November 2026 – Trail Live
November 2026 – Farewell Weekend and Auction
Other Art Trail Sponsors
Hear from art trail sponsors: Affinity Lancashire, Co-op Funeral Care, Blackpool Council and Hilton Hotel discuss how their art trail sponsorship has benefitted them with the footfall, public engagement, networking and value for money.
Join leading organisations bring this landmark event to Wellington.
Showcase your brand to thousands of locals and visitors, while helping raise vital funds for Life Flight Trust.
Sign up to our Sponsor Newsletter
Your generosity saves lives
When every minute counts you’re helping where it’s needed most. Your donation directly helps saves lives in your community and keeps the Life Flight air ambulance and Westpac Chopper crews ready to respond 24/7.
Presenting Partner
Official Supporters
Sculpture Sponsors
